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30 When president and owner Kevin Orcutt chose Rockland for the location of HardKore Athletic Performance Center, the decision was easy. A strong sense of local pride is prevalent in communities across New England, and the championship culture in the Boston area and South Shore has created a drive for excellence that matches Orcutt's own passion for goal-oriented fitness and training. "For me, the vision starts at the end," explains Orcutt. His approach is to examine a goal and work backwards, creating a thoughtful plan of attack to help clients get from where they are today to their end goal. Orcutt truly sees potential in people, often beyond what they can envision in themselves. As a coach, he brings together diverse groups of athletes, uniting these individuals with like-minded goals and creating a true sense of community within these groups. Regardless of different backgrounds, Orcutt helps clients find common ground by identifying their goals, strategizing and creating a plan for success. The Performance Center design was inspired by the EXOS headquarters in Phoenix, Arizona, an industry leading human performance company. Orcutt and his team have found optimal usage for every square foot of the facility and, after an investment of over a quarter of a million dollars, athletes now enjoy state- of-the-art equipment at this cutting-edge, centrally located South Shore facility. Serving diverse populations ranging from children and teens to adults and seniors, Orcutt knew it was critical that the handpicked equipment be suitable for a wide spectrum of needs. Offering targeted training in combat fitness, speed and agility, lacrosse and even functional movement for seniors, the Performance Center is equipped to help clients with varying needs achieve their fitness goals. One integral program at the Center is True Boston, a passionate lacrosse club where South Shore kids from first grade all the way through high school can train, study and learn from the Center's stellar coaching staff. "True Boston will continue to flourish under the national True Lacrosse powerhouse, growing the game throughout the New England area," says Orcutt. True Lacrosse, a national program committed to children's education and development in lacrosse, focuses on building leadership skills, problem solving, and enhancing integrity, confidence and respect; all sentiments aligning perfectly with the mission and vision at Orcutt's Performance Center. After a difficult 2020, Orcutt and his team are more committed than ever to providing a safe space for friends and teammates to interact. Being isolated from peers and loved ones during the lockdown took an immense toll on wellness and shed light on the importance of exercise and movement in our everyday lives. Beyond training, the facility hosts birthday parties, movie nights and more for clients. Being conveniently located near four, full outdoor turf fields allows for even more training like running, field games and camps. This added outdoor element is a welcome addition in the current climate and compliments the cutting-edge equipment and indoor turf at the Center. Offering a variety of professionally coached classes, open gym time and membership opportunities, HardKore Athletic Performance Center of Rockland has the options you need to reach your personal fitness goals. Visit hardkoreathletics.com to get started today! ELITE TRAINING CENTER BRINGS NATIONAL LACROSSE PROGRAM TO BOSTON Training Options for All Ages Give HardKore the Competitive Edge By Robin Young Photography by Kerry Riordan