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15 TheSouthShoreMagazine.com THE DIGITAL HOME SEARCH Gen Z brings a digital-first mindset to every transaction. They've grown up with smartphones, streaming and instant answers, and they expect real estate transactions to reflect the same level of convenience and transparency. A strong online presence is no longer optional—it's essential. Gen Z expects the buying process to be as seamless as ordering online. That means mobile- friendly listings, virtual tours and fast communication. They lean heavily on social media platforms like TikTok and Instagram for inspiration, education and even recommendations. Sellers looking to appeal to this group should focus on high-quality photography, video tours and a strong online presence. WHAT GEN Z WANTS IN A HOME In terms of home preferences, Gen Z favors modern, flexible and sustainable spaces. They want sleek designs with smart-home features and energy-efficient systems. This generation leans toward modern, tech-ready and efficient homes. Strong internet, smart systems and sleek design are non-negotiables. Even with tighter budgets, they won't easily compromise on these features. Sellers who invest in updates like smart thermostats or energy- efficient appliances may find their homes more appealing to this crowd. THE RISE OF HYBRID NEIGHBORHOODS Beyond individual preferences, these two generations are collectively reshaping the entire real estate landscape. The surge in demand for suburban homes is colliding with restrictive zoning laws, prompting many cities and towns to consider more flexible development strategies, such as permitting duplexes and accessory dwelling units. Millennials, especially those with young families, want more space—but they also want walkability, transit access and amenities. Good schools, green spaces and local conveniences are highly desirable. This is driving the rise of suburban developments that blend residential living with urban conveniences. Sellers in these areas may find strong demand, while buyers should be ready to act quickly when the right property appears. INNOVATION AND ALTERNATIVE OWNERSHIP MODELS Younger buyers are also open to new ownership models. Co-buying with friends, fractional investment and alternative financing are becoming more common. This creative approach may help them break into the market sooner and give sellers new pools of potential buyers. CONCLUSION: WHAT THIS MEANS FOR BUYERS AND SELLERS Millennials and Gen Z are rewriting the rules of homeownership. They value sustainability, technology, lifestyle flexibility and community in ways previous generations didn't prioritize as strongly. FOR BUYERS: Understanding these trends helps you focus on what really matters in your search and where the market is heading. FOR SELLERS: Highlighting features that align with these generational priorities like energy efficiency, flexible layouts and strong online marketing can give your property a competitive edge. The future of homeownership isn't just coming—it's here. And for today's buyers and sellers, success means adapting to the expectations of a new generation. jackconway.com