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are grown in the nutrient rich, volcanic soil of south eastern Idaho. Combined with the cleanest, most crisp, Rocky Mountain snow-melt water in North America and a patented distillation process, KEEL delivers on Tom and Bill's promise and commitment. Simply put, you cannot buy a more authentic, smoother, better tasting vodka. Anywhere. Enjoy KEEL vodka responsibly, and STAY BALANCED…. From wine to whiskey, we have everything you need to throw a great party. Our liquor store contains top-quality wine and spirits. We provide it to you in either a case or by the bottle, both at competitive prices. You will notice the difference our friendly staff can make. Marsh's Marsh's Marsh's W i n e a n d S p i r i t s W i n e a n d S p i r i t s W i n e a n d S p i r i t s 104 Washington Street / Norwell, MA 02061 / 781-878-5042 www.marshswineandspirits.com Store HourS: Monday - thursday: 9am - 9pm Friday - Saturday: 9am - 10pm 39 The founders of KEEL, Bill Dessel and Tom McGowan, are native Rhode Islanders who grew up by the ocean, in and around boats. Prior to setting sail with KEEL, Dessel and McGowan decided to add a first mate to their crew – someone with New England sensibilities, a solid reputation, an appreciation for fitness and business credibility. So, Dessel invited his good friend Matt Light, former New England Patriot, three-time Super Bowl Champion and three-time Pro Bowler to partner on KEEL. While the ownership trio enjoys all pursuits that keep one active and fit, they agreed that there was a need for a vodka for those who pursue the good life – and realize that balance is the key to achieving it. KEEL was born out of friendship – and a love of the sea and life. It is NOT the creation of some high-priced marketing team on the 52nd floor of a skyscraper. KEEL is the first vodka produced to capture the ideals of those drawn to the sea, the sand, the dock and the deck. KEEL knows that the best party follows the hardest work, and that the bonus isn't really the bonus. KEEL is for those of us who want to "STAY BALANCED." We have made this spirit….with yours in mind. Enjoy! IT'S ALL ABOUT WATER KEEL vodka is the premium light spirit. A vodka which is crafted to give the demanding, active person the ultimate in taste and smoothness with half the calories than in regular vodka. When Tom and Bill decided to create KEEL, they were committed towards three goals: KEEL would be a premium light vodka; KEEL would be created, distilled and bottled in the USA; and, most importantly, KEEL would be the smoothest, best tasting vodka… period. And so the hard work began. Following close to two years of travel, education, research and countless tastings (not such hard work), they began crafting KEEL in an award-winning distillery in eastern Idaho. Under ideal climate conditions, the finest winter wheat and corn Stan and Kevin Blackmur with Matt Light Stephen Marsh and Family with Matt Light)