Issue link: http://southshoremagazine.uberflip.com/i/353654
26 There is no question that social media has changed the way that companies do business. It's a vehicle for brands to connect one-on- one with their clients, relay specific messages to targeted audiences, and hear important feedback. Social media has become an essential part of business marketing plans, and it's here to stay. Managing an active social media presence, keeping up with social networks' changing nuances, rules, etiquette, and best practices, often overwhelms small business owners and takes time away from running their actual business, time that they don't have. For the last three years, Rebecca Nidositko and Cynthia Rosenfeld, founders of Main Street Media Group, LLC, have been helping businesses and organizations manage their social media. By providing training, set-up, or fully managing clients' social networks, Main Street Media Group has helped clients increase their customer engagement, brand recognition, and online presence. "Our clients often tell us that they love what we do with their social media. You perfectly capture our brand's personalityand voice," says Nidositko. "And we love hearing that, since our goal is to represent our clients' brands as if they were our own." Main Street Media Group understands the art and science behind each social network and is committed to staying on top of the rapid changes in that industry. From algorithms, rules and regulations, to strategies, tips and tricks, their commitment to continuing education ensures that their clients reap the all the benefits of social media, staying one step ahead of the competition. "We understand the life a small business owner, because we're also small business owners. The good news is that businesses can have very effective online presences if they commit to using MAIN STREET MEDIA GROUP: Taking Care of Social Media so Business Owners can take Care of Business by Stanley Blackmur