Issue link: http://southshoremagazine.uberflip.com/i/664168
Jeannette Travaline is the Director of Marketing and Community Relations and is the "new kid on the block" at Braintree Cooperative Bank. While she has only been with Braintree Cooperative Bank for a couple of years, she does bring over 25 years of community banking experience with her to the team. "I love being with people," says Travaline, which is abundantly clear after getting to speak with her, due to her friendly and outgoing nature. She went on to say that she loves seeing how people interact within the community and that Braintree Cooperative Bank loves to highlight its customers in the community. She has spearheaded many great programs, including Strategies for Success, a free education program for our small business owners; an annual Commercial Customer Appreciation Event and Random Acts of Kindness (which I highly recommend watching the testimonials on their website). Travaline says that what makes Braintree Cooperative Bank different than others is that they "Don't just talk the talk. They walk the walk!" Pecci said that the biggest challenge that he and his team faces is trying to spread the word to the community that while Braintree Cooperative may be a smaller bank, they are still full-service. "It never ceases to amaze me why a large portion of the American public - people living and working in small towns across America - continue to do their banking with any of those mega-banks that seem to instantly pop up on every corner in town, and just as easily disappear. Sure, they have a wide network of delivery systems… and I know I've heard time and time again about the supposed conveniences… and I get the idea that to some, switching banks can bring on an apoplexy. I get all that. What I don't get is when people tell me of the poor service or the indifferent attitudes that they encounter while trying to conduct a small, but important transaction at one of these mega-banks. Correction: I get the part about the poor service. I don't get why they continue to put up with it – particularly when there is an easy alternative. We have all of the bells and whistles, but without the negativity. We can do it all here, with a positive attitude. My answer is to come home to the community bank." And, once they do decide to "come home," as Pecci says, they will discover that Braintree Cooperative Bank is committed to the community. After all, "It takes a team to build a community." Evidently, Braintree Cooperative Community has had a strong team of dedicated individuals helping build this community for over 126 years. Why not be part of such an amazing team? It sounds like the time is now to "come home" to Braintree Cooperative Bank. 10 For more information, please visit www.braintreecooperative.com. ABOUT BRAINTREE COOPERATIVE BANK On October 2, 1889, the Braintree Cooperative Bank opened for business. It was founded upon the principles of trust and thrift, a middle class/ working class movement inspired by promotion of home ownership through co-operation. Since that day, the Braintree Cooperative Bank has maintained an unparalleled legacy of serving Braintree residents by helping them preserve their resources, achieve financial independence and attain the benefits of home ownership. Our bank has continued to grow healthy and economically sound. We are viewed as a business organization with a strong reputation of being incredibly safe and financially sound. Much has changed in the world of banking since 1889. Customer needs and lifestyles have changed dramatically. Braintree Cooperative Bank has continued its commitment to providing friendly, professional, and personal service in an effort to meet all of our customer's needs. We are a community bank four locations strong with the capability to serve our customers anywhere on the planet. OUR MISSION STATEMENT As the community's hometown Bank, Braintree Cooperative Bank is committed to being the premier financial institution serving the South Shore. This commitment means: • Earning the trust and loyalty of our customers both individuals and small businesses, by listening, anticipating and responding to their needs; • Delivering the high quality financial solutions and convenience that our customers want; • Providing an exceptional banking experience, utilizing a well trained team of banking professionals who truly care about the people they serve; and • Actively contributing to the welfare of the community we serve.