SouthShoreMagazine

SSM.Winter2016.issue

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30 If you have not had the personal experience of brows gone wrong, odds are that you know only too well such an unfortunate individual. The female pursuit of brow perfection is a tale long told. Encompassing waxing, tweezing, cutting, threading, tinting and tattooing, those two strips of hair shape the face and, in the wrong hands, results have been known to be disastrous. Shelley North, owner and proprietor of Glow Beauty Boutique at 351 Washington Street in Braintree, proudly introduces the hottest trend that would have Cleopatra come running. Sleek Brows, the UK based company, is catching fire stateside, most notably (not surprising) in California. As we all know, California girls know a good thing when they see one and Sleek Brows (without sounding dramatically shallow) can literally change your life. Patented to discourage global industry abuse, Sleek Brows was created by women for women who are looking to correct, enhance, (re)define and sculpt their brows. Whether errant or nonexistent, "any banged up brow can be overcome," says North. Eyebrows shape the face yet, if too far apart, the emphasis will be on the nose and mouth...which is not the best case scenario. With proper balance, skillfully managed eyebrows will highlight the cheekbone, jawbone and, of course, the eyes. Sleek Brows is a combination of color and synthetic hairs that, with painstaking care, are applied by certified Sleek Brow technicians after countless hours of training and model application. Combining makeup artistry and brow management, every Sleek Brows trained technician has spent hours upon hours of educating and training before even coming near a client. An intricate and delicate process, the Sleek Brows company has stringently high standards and does not dole out certification willy-nilly. With instruction on everything from posture ("Sit up straight," just like mother used to say) to proper cleansing preparation, the final approval is at the discretion of London...and only London. by Maurajane Rogers SLEEKBROWS: (Re)Build Your Brows at Glow Beauty Boutique

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