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year-old dad, a long-time former president of the roofers' union, still goes up on roofs, works with his sons occasionally, and is a particular source of advice and counsel when it comes to commercial work. That is just one indication of the experience that Associate brings to each job, and an equally strong representation of what the company stands for. "We're all about quality," Lynch says. "I'm fortunate to have been involved in roofing since the time when it was truly a special trade. We have a lot of respect for the profession and a lot of enthusiasm for what we do." Many homeowners do not know the first thing about what makes for a quality roof, nor are they particularly astute about whom to choose to install one. Rest assured that, despite what you may see during a casual drive around the South Shore, not everybody with a pickup truck and a ladder is a roofer. "Years ago, customers didn't put quite as much emphasis on price as many of them do today," Lynch says. "They often don't completely understand that what they think is a deal today may actually be putting them at risk in a few years. That's why we believe in highlighting our reputation and experience, and making value the key. To get excellent value, it may cost more today, but it's worth it in the long run. People can make unwise decisions when they focus too much on price, because that's when quality suffers. Believe me; we see it all the time – that's when they look to Associate to correct the problems." "One of our distinguishing characteristics is the emphasis we place on customer education," Lynch says. "We encourage potential customers to ask a lot of questions, and really investigate a contractor's certifications, their license, and the type of work they've done. For example, Associate Roofing employs career tradespeople who are licensed and insured at levels that exceed industry standards. That's an element of professionalism we're proud of." Roofing systems, as Associate prefers to call them, come in lots of different styles and materials but the key is proper installation; without it, those systems simply won't perform as designed. Lynch likes to remind his customers, a roof is only as good as what you Hingham Paul Lynch Mike Lynch Black Rock Country Club, Hingham 13 TheSouthShoreMagazine.com