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21 TheSouthShoreMagazine.com take care of the customers who walk through the doors. We have to service our customers for all of their banking needs and in the way they want to transact business with us." Page added that it is a "Delicate balance, as you are working with many generations who still prefer to enter the bank for all of their needs, while some of the younger generations only want to do everything online and on their mobile device. By offering all of the latest services, we can continue to have third and fourth generations conducting all of their banking needs with Braintree Cooperative Bank." That is what continues to set Braintree Cooperative Bank apart from the competition. Their customer service is phenomenal. While they continue to evolve with the latest technology in banking, they continue to make themselves available to assist customers with all of their banking needs. "As much as we love technology," says Tully, "having someone answer the phone is still important. Customers can still call or come in and get a person to help them, including with our Online and Mobile Banking features." Tully and Page both agree that the transition to Online and now Mobile Banking has been very smooth. Customers who already use Online Banking find Mobile Banking to be a very similar process. If a customer is not yet online, they must do so first in order to use Mobile Banking. Not only do users say that it is extremely user-friendly, but Braintree Cooperative Bank also offers online tutorials and videos to provide further assistance. Having recently completed a new upgrade, Page is already looking to the future. "We definitely have more add-ons to come, including Apple Pay and Person-to-Person capabilities. The option to use a thumbprint is also in the works." "The biggest piece now is the marketing," says Tully. "That is the one area where it is more difficult to compete with the bigger banks. Our marketing is local and it all starts with our existing customers." Considering that generations of customers have been banking with Braintree Cooperative Bank for over 125 years, I would say that they are doing a fantastic job! Braintree Cooperative Bank also uses all of the latest in security when managing the Online and Mobile Banking. They care about their customers and use a huge portion of the budget to keep updated with security. "Just because we are small does not mean that we care less about security," says Tully. "We are held to the same standards as the larger banks and undergo the same type of audits. Keeping our customer's information safe is always top priority. That is why Lee and her staff are critical to us and our customers." As with most businesses, the need for the latest in technology is crucial to future success. While paper checks may not be going away anytime soon, the bank has certainly seen a big decrease. That is why they have evolved with the newest electronic checking products. By adding Online and Mobile Banking, even Braintree Cooperative Bank has noticed a decline in lobby traffic. Thanks to a strong team of motivated individuals, however, they continue to see an increase in the number of new customers who are happy to call Braintree Cooperative Bank home for all of their banking needs. For more information, please visit www.braintreecooperative.com.